Sales Managers Ingredients / Industries

The Sales Manager is a key player in the company. Beyond their expertise in managing key accounts and defining commercial strategy, they stand out for their technical knowledge of the ingredients they offer, providing tailored customer advice. Their responsibility towards the company’s key accounts is absolute, and their support for field sales teams is crucial.

The Sales Manager must always keep major consumption trends in mind to determine which technical ingredients will be most in demand, monitor raw material prices, and ensure product profitability.

Managing their portfolio, margins, and client follow-ups requires strong financial knowledge.

Key Responsibilities of the Sales Manager – Food Ingredients

• Define the commercial action plan, set sales objectives for the team and individual employees, identify key targets to acquire and primary clients to retain, forecast sales volumes, and anticipate margins.
• Provide real technical support either personally or through the sales team, offering clients the best solutions based on their strengths and future market trends.
• Work with the marketing team to strengthen the company’s positioning and contribute to the visibility of its expertise.
• Establish the necessary budget for the efficient operation of the sales department.
• Track and analyze commercial performance.
• Supervise the team, enhance their skills, and provide the necessary training to ensure optimal customer service.

Soft Skills of the Sales Manager – Food Ingredients

The Sales Manager for food ingredients must possess excellent interpersonal and managerial skills (particularly avoiding doing tasks in place of their team), a strong customer service mindset, and a pronounced entrepreneurial spirit.