Wine tourism manager

Wine tourism manager: promoting wine culture and wine tourism

The job of wine tourism manager plays a key role in promoting wine culture and tourism in wine-producing regions.

As awine tourism professional, you’ll be responsible for highlighting the assets of a wine-growing region, offering tourist experiences based around wine and wine culture. You’ll be in direct contact with visitors, accompanying them as they discover the local wine heritage.

Main tasks of the Wine Tourism Manager

• Organize visits to wineries and cellars
• Host wine tastings and pass on knowledge about grape varieties, winemaking techniques, etc.
• Offer complementary activities such as oenology courses, vineyard walks or cooking and wine pairing workshops.
• Welcoming and accompanying visitors, answering their questions and providing personalized advice
• Promote the region’s wine products and cultural events
• Manage reservations and activity schedules

Skills required of a wine tourism manager

To excel as a wine tourism manager, you’ll need to master the following skills:

• Excellent knowledge of wines, grape varieties and tasting techniques
• Communication skills and the ability to express yourself clearly in front of an audience
• Sense of welcome and customer service
• Ability to convey information in a pedagogical manner
• Proficiency in several foreign languages (English, Spanish, etc.)
• Organization and management of reservations

Your training to become a Wine Tourism Manager

• CAP Sommellerie
• BTS Viti-Oeno
• Professional degree in Tourism and Heritage Development
• Master’s degree in tourism, specializing in wine tourism