{"id":2881,"date":"2021-07-12T16:34:15","date_gmt":"2021-07-12T14:34:15","guid":{"rendered":"https:\/\/www.leaderia.com\/?p=2881"},"modified":"2023-07-19T14:54:03","modified_gmt":"2023-07-19T12:54:03","slug":"communicate-your-employer-brand-to-young-talents","status":"publish","type":"post","link":"https:\/\/www.leaderia.com\/en\/news\/recruitment\/communicate-your-employer-brand-to-young-talents\/","title":{"rendered":"Communicate your Employer Brand to young talents"},"content":{"rendered":"<div id=\"tw-container\" class=\"\" data-cp=\"1\" data-is-ver=\"false\" data-nnttsvi=\"1\" data-sbsl=\".*\" data-sm=\"1\" data-ssbp=\"false\" data-sugg-time=\"500\" data-sugg-url=\"https:\/\/clients1.google.com\/complete\/search\" data-uilc=\"fr\" data-vil=\",af,af-ZA,am,am-ET,ar-EG,ar-AE,ar-KW,ar-QA,ar,ar-IL,ar-JO,ar-LB,ar-PS,az,az-AZ,bg,bg-BG,bn,bn-BD,bn-IN,ca,ca-es,cs,cs-CZ,de,de-DE,de-CH,de-AT,de-LI,en,en-US,en-CA,en-AU,en-NZ,en-GB,en-IN,en-KE,en-TZ,en-NG,en-GH,en-PH,en-ZA,es,es-ES,es-AR,es-UY,es-419,es-BO,es-CL,es-CR,es-CO,es-DO,es-EC,es-GT,es-HN,es-NI,es-PA,es-PE,es-PR,es-PY,es-SV,es-VE,es-MX,es-US,eu,eu-ES,fi,fi-FI,fr,fr-FR,fr-CH,fr-BE,gl,gl-ES,gu,gu-IN,he,he-IL,iw,iw-IL,hu,hu-HU,hy,hy-AM,id,id-ID,is,is-IS,it,it-IT,it-CH,ja,ja-JP,jv,jv-ID,ka,ka-GE,km,km-KH,kn,kn-IN,ko,ko-KR,la,lo,lo-LA,lv,lv-LV,ml,ml-IN,mr,mr-IN,ms,ms-MY,nl,nl-NL,nb,nb-NO,ne,ne-NP,pl,pl-PL,pt,pt-BR,pt-PT,ro,ro-RO,ru,ru-RU,si-LK,sk,sk-SK,sr,sr-RS,su,su-ID,sv,sv-SE,sw,sw-TZ,sw-KE,ta,ta-IN,ta-SG,ta-LK,ta-MY,te,te-IN,tr,tr-TR,ur,ur-PK,ur-IN,yue,yue-HK,yue-Hant-HK,zh-HK,zh,zh-CN,zh-cmn,zh-cmn-CN,zh-Hans,zh-Hans-CN,zh-cmn-Hans,zh-cmn-Hans-CN,cmn-CN,cmn-Hans,cmn-Hans-CN,zh-TW,zh-Hant-TW,cmn-TW,cmn-Hant-TW,zh-cmn-TW,zh-cmn-Hant-TW,zu,zu-ZA\">\n<div id=\"tw-ob\" class=\"tw-src-ltr\">\n<div class=\"oSioSc\">\n<div id=\"tw-target\">\n<div id=\"kAz1tf\" class=\"g9WsWb\">\n<div id=\"tw-target-text-container\" class=\"tw-ta-container F0azHf tw-nfl\" tabindex=\"0\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Traduction\"><span class=\"Y2IQFc\" lang=\"en\">In the current context of ecological transition and health crisis, companies in the food sector are facing increasing complexity in attracting, recruiting and retaining talent, especially the youngest (Millennials and Gen Z). Faced with this &#8220;War of Talents&#8221;, companies should not hesitate to change their modes of communication by highlighting the &#8220;Employer Brand&#8221;: the approach consists in expressing oneself as an employer to its internal but also external audiences. .<\/span><\/p>\n<\/div>\n<div id=\"tw-target-rmn-container\" class=\"tw-target-rmn tw-ta-container F0azHf tw-nfl\">\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Traduction\"><span class=\"Y2IQFc\" lang=\"en\">The importance of the company&#8217;s image in the eyes of employees and future employees is paramount. The fulfillment of an employee no longer depends solely on the tasks assigned to him. It also depends on the atmosphere and the understanding with its managers and colleagues, on its adherence to the values \u200b\u200bof the company.<\/span><\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Traduction\"><span class=\"Y2IQFc\" lang=\"en\">The employee experience must remain consistent, in the age of social networks, speech is freed up and dissatisfied employees can damage a brand. <\/span><\/p>\n<p class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Traduction\"><span class=\"Y2IQFc\" lang=\"en\">In addition, no recruitment is carried out today without candidates finding out about the company and its mode of operation of the company, consulting the opinions left by candidates and employees.<\/span><\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Traduction\"><span class=\"Y2IQFc\" lang=\"en\">The secret of attractiveness is to adopt a communication of proof that stands out from the competition while remaining in tune with the internal environment.<\/span><\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Traduction\"><span class=\"Y2IQFc\" lang=\"en\">Then it is necessary to manage this communication by remaining very vigilant, to deal with the buzz, to animate and moderate the communities to make the exchanges more fluid. The employer brand is thus presented as an alternative to attract, retain and maintain visibility on Millennial and Gen Z talents.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"iYB33c\">\n<div id=\"tw-tmenu\" class=\"tw-menu\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tw-images\"><\/div>\n<div class=\"dURPtb\"><\/div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<p class=\"KFFQ0c xKf9F\">\n","protected":false},"excerpt":{"rendered":"<p>In the current context of ecological transition and health crisis, companies in the food sector are facing increasing complexity in attracting, recruiting and retaining talent, especially the youngest (Millennials and Gen Z). Faced with this &#8220;War of Talents&#8221;, companies should not hesitate to change their modes of communication by highlighting the &#8220;Employer Brand&#8221;: the approach [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"%%title%% %%page%%","_seopress_titles_desc":"Communicating on your Employer Brand is adopting a communication of proof to convince Gen Z to join you","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"gen z employer brand","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-2881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruitment"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/posts\/2881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/comments?post=2881"}],"version-history":[{"count":1,"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/posts\/2881\/revisions"}],"predecessor-version":[{"id":2882,"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/posts\/2881\/revisions\/2882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/media\/1543"}],"wp:attachment":[{"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/media?parent=2881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/categories?post=2881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.leaderia.com\/en\/wp-json\/wp\/v2\/tags?post=2881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}